California Design Biennial Opens this Weekend!

I am excited to see the work of all of the amazing designers who have been selected to be in the California Design Biennial at the Pasadena Museum of California Art, which opens this weekend. Its an honor to be on the host committee for the opening alongside so many amazing people I respect, especially as your Virginia/LA Steel Magnolia has only been living in this big city for 3 years.

The LA Times Booth Moore did a great preview on the fashion portion of the exhibition, and I truly look forward to seeing the other categories. The fashion category is curated by the ever so lovely and brilliant Rose Apodaca.

From the press release:

The curators, all design experts, will place the work in a context for the viewer that facilitates a deeper and richer understanding of the design that surrounds them every day. Curators include Louise Sandhaus, graphic designer and California Institute of the Arts professor; Rose Apodaca, pop culture and fashion journalist, and former Women’s Wear Daily West Coast Bureau Chief; Stewart Reed, head of Transportation Design at Art Center College of Design; Frances Anderton, Los Angeles Dwell editor and host of KCRW's DnA: Design and Architecture; and Alissa Walker, freelance design journalist for publications such as Good, Fast Company, and Core77.

I encourage you to come!

Saturday, July 17, 2010, 7:00 – 10:00 pm
Opening Reception for California Design Biennial: Action/Reaction
$5 admission, Free for PMCA Members